The essential oil of H. floridum smells like vanilla, it is used in many industries for making different form of products like in cosmetic industry is is used in beauity creams, shampoo and in beverages it was used for additive flavour.
1. Echeverría, Javier, and Hermann M. Niemeyer. "Floral scents of four Heliotropium (Boraginaceae) species endemic to Chile: a comparative analysis." Boletín latinoamericano y del Caribe de plantas medicinales y aromáticas 13.2 (2014): 171-177.